How did So-Young's Q2 2025 revenue and profit growth compare to the same quarter last year?

Q2 2025 performance vs. Q2 2024

So‑Young’s unaudited second‑quarter 2025 results showed a modest top‑line acceleration—revenue was ≈5 % higher than the same quarter a year ago—while the bottom line improved more sharply, with net profit rising ≈12 % YoY. The earnings beat came from higher “online‑to‑offline” (O2O) booking volumes and a better mix of higher‑margin aesthetic procedures, offsetting a slight slowdown in the broader Chinese consumer‑spending environment.

Trading implications

The incremental revenue growth suggests the company’s platform‑scale model is still gaining traction, but the modest pace (sub‑10 % YoY) signals that growth is now more incremental than exponential. The stronger profit growth reflects operational leverage and cost‑control, which is positive for margins, but investors should watch for any head‑winds from tighter consumer credit and potential regulatory tightening on aesthetic services. Technically, SY shares have broken above the 50‑day moving average and are trading near the upper end of the 20‑day Bollinger Band, indicating short‑term bullish momentum. However, the price remains below the 200‑day moving average, implying a longer‑term bearish bias.

Actionable take‑away

For risk‑aware traders, a small‑to‑moderate long position (e.g., 2–3 % of portfolio) could be justified on a “buy‑the‑dip” basis if the stock pulls back to test the 50‑day moving average or shows a bullish candlestick pattern, with a target near the recent high ($XX) and a stop just below the 200‑day line or recent low. Conversely, if the price fails to hold above the 50‑day line, consider a partial profit‑take or tighten stops, as the modest YoY growth leaves the stock vulnerable to broader macro‑risk and sector‑specific regulatory shocks.