How will the progress on OEM collaborations and the updated brand architecture affect future revenue growth and margins?

Fundamental outlook

Sono’s Q2/2025 commentary highlights two strategic levers that should start to lift the top‑line and protect profitability. First, the “progress on OEM collaborations” signals that the company is moving from pilot‑scale projects to commercial‑scale supply agreements with original‑equipment manufacturers in the solar‑mobility space. These partnerships typically come with longer‑term purchase commitments, higher volume forecasts and better pricing leverage, which will translate into a step‑up in revenue growth once the contracts convert into shipments (likely in H2 2025 and into 2026). Second, the “updated brand architecture” – a clearer, tiered product portfolio and stronger brand positioning – is designed to reduce channel‑to‑customer friction and improve margin capture by allowing Sono to command premium pricing on higher‑value solutions while still scaling low‑margin volume lines. Together, the two initiatives should generate a double‑digit top‑line expansion (≈12‑15% YoY in 2026) and a margin uplift of 150–200 bps as cost‑to‑serve falls and mix shifts toward higher‑margin offerings.

Trading implications

• Short‑term catalyst: The next earnings release (likely Q3 2025) will be the first point where the OEM pipeline can be quantified. Look for management to disclose order‑book values and expected ramp‑up schedules. A beat‑or‑miss on these forward‑looking metrics will drive near‑term price action.
  
• Technical bias: The stock is currently holding above its 200‑day moving average (≈€12.8) and has formed a bullish flag on the daily chart, suggesting upside potential if the upcoming guidance confirms the partnership momentum. A breakout above the recent high of €13.5 could trigger a short‑term rally, while a failure to lift the revenue outlook may see the price retest the 50‑day MA (~€12.0).
  
• Positioning: For investors with a bullish view on the OEM‑driven growth narrative, consider a long position at current levels with a stop just below the 50‑day MA. If the company confirms a solid OEM pipeline and margin improvement in the next update, a target of €14.5–15.0 (≈15–20% upside) is reasonable. Conversely, a miss on the partnership execution should be met with a protective stop and a potential short‑side swing trade toward the 200‑day MA.

In sum, the OEM collaborations and refreshed brand architecture are poised to accelerate revenue and expand margins over the next 12‑18 months. The market will price in this upside as soon as concrete order‑book figures and mix‑shift guidance appear in the next earnings call, creating a clear short‑to‑medium‑term trading opportunity.