Steve Jobs Wasn't Happy Unless Things Were 'Insanely Great' And That's Why This Tech CEO Is Passionate About Moving 'Mental Boundaries' That Withhold Perfection

Slootman runs his companies with Steve Jobs' binary motto: a product is either 'insanely great' or 'total sh*t.' This forces teams to strive for greatness, echoing Jobs' views. Others, like Reed Hastings and Elon Musk, also use extreme language to drive excellence.