Snowflake and Acxiom Announce Plans to Transform AI-Powered Marketing for Brands and Agencies

No-Headquarters/BOZEMAN, Mont. & NEW YORK--(BUSINESS WIRE)--Snowflake (NYSE: SNOW), the AI Data Cloud company, and Acxiom® , the connected data and technology foundation of Interpublic Group of Companies, Inc. (NYSE: IPG), today announced a strategic initiative to build and deliver a modern, AI-powered marketing data infrastructure that will fundamentally transform how brands leverage AI for marketing. This collaboration will enable IPG to bring its proprietary data, identity, and collaboration