SNAP Earnings

Snap Inc. Announces Second Quarter 2025 Financial Results

Published August 05, 2025 at 08:10 PM

SANTA MONICA, Calif.--(BUSINESS WIRE)--Snap Inc. (NYSE: SNAP) today announced financial results for the quarter ended June 30, 2025. “Our global community continued to grow in Q2, reaching 932 million Monthly Active Users as we continued to invest in AI and augmented reality,” said Evan Spiegel, CEO. “With meaningful inventory and conversions growth this quarter, including the broader rollout of Sponsored Snaps, we’re excited about the opportunity to translate improved advertiser performance in

Related Questions

How does Snap's user growth trajectory compare to Meta, TikTok, and other short‑form video competitors? How does the reported inventory growth affect the long‑term sustainability of Snap's ad‑based business model? How might the Q2 results influence institutional investors' sentiment and short‑interest levels on SNAP stock? How will Snap's Q2 2025 revenue and net income compare to analyst consensus estimates? What are the potential risks to Snap's growth if AI/AR investments do not yield expected user engagement improvements? What does the increase to 932 million MAUs imply for future monetization potential? What is the expected cash conversion cycle and free cash flow generation after accounting for increased CapEx in AR/AI development? What is the expected impact of the broader Sponsored Snaps rollout on ad inventory fill rates and CPMs? What is the outlook for product diversification beyond Sponsored Snaps, such as e‑commerce or AR‑driven experiences? Will Snap's earnings per share (EPS) beat expectations and trigger a short‑term price reaction? Will the reported inventory and conversions growth translate into higher effective cost per mille (eCPM) for advertisers? How are the newer AI and augmented reality initiatives likely to affect Snap's operating expenses and margins? Is the current valuation (price-to‑sales, price‑to‑earnings) justified given the latest earnings results? What guidance, if any, did management provide for Q3 2025 and FY 2025 regarding revenue, MAU growth, and ad spending?