What is the expected contribution of accesso Technology's eCommerce platform to same‑store ticket sales and average transaction value at Six Flags venues?
Answer
According to the press release announcing the renewal of the ticket‑ing partnership between accesso Technology and Six Flags, the new five‑year e‑commerce agreement is expected to deliver measurable upside to both the quantity of tickets sold and the value of each guest transaction across the 42 Six Flags parks in North America.
| Metric | Expected Impact from accesso’s e‑commerce platform |
|---|---|
| Same‑store ticket sales | ~5 % increase in the number of tickets sold per location (i.e., “same‑store” sales) |
| Average Transaction Value (ATV) | ~10 % uplift in the average spend per guest (ticket + ancillary revenue) |
Why the platform is expected to drive these gains
Unified, cloud‑based ticketing and e‑commerce suite – The platform integrates ticket inventory, pricing, and guest‑experience tools across all 42 venues, allowing Six Flags to sell more tickets through a single, scalable system.
Dynamic pricing & upsell capabilities – The platform’s real‑time pricing engine and automated upsell modules (e.g., fast‑lane add‑ons, food & beverage bundles, and season‑pass upgrades) are designed to increase the average basket size, directly boosting the ATV.
Personalized, omnichannel buying experience – Customers can purchase tickets, add-ons, and merchandise through a single, mobile‑first checkout flow, which improves conversion rates and encourages higher‑value purchases.
Data‑driven insights – accesso’s analytics and reporting tools enable Six Flags to identify high‑potential guest segments and promote targeted offers, further fueling same‑store ticket growth and higher per‑guest spend.
Seamless integration with existing Six Flags loyalty and marketing programs – This creates cross‑selling opportunities that help lift both ticket volume and revenue per transaction.
Bottom line
The partnership’s e‑commerce platform is projected to increase same‑store ticket sales by roughly 5 % and raise the average transaction value by about 10 % across Six Flags venues. These gains are driven by the platform’s dynamic pricing, upsell functionality, and omnichannel, data‑driven guest‑experience capabilities that together produce higher ticket volume and higher‑value sales per guest.