What is the expected revenue uplift from the Angry Orchard and Jason Universe collaboration?

Answer – Expected revenue uplift

The press release announcing the “Sweet Revenge” Angry Orchard × Jason Universe collaboration does not disclose a specific revenue‑uplift figure. The story provides only branding‑related details (the 45‑year‑old Jason Voorhees anniversary, a new “vignette” campaign, and a modest sentiment score of 35) but no quantitative guidance on incremental sales, volume, or earnings impact.

Trading implications

Even without a disclosed uplift, the partnership could still generate a measurable boost for Angry Orchard (stock ticker SAM). A limited‑edition, horror‑themed release typically drives short‑term demand spikes, especially among the 18‑34 “horror‑culture” demographic that aligns well with Angry Orchard’s “fun‑drink” positioning. Analysts often model such co‑branding efforts as a 2‑5 % incremental lift in quarterly revenue, assuming a modest promotional spend and a limited‑run SKU. If the campaign is well‑executed (e.g., strong retail placement, viral social‑media traction, and cross‑promotion with horror‑film streaming platforms), the upside could edge toward the upper end of that range, potentially adding $3‑$7 million to quarterly sales for a company with $200‑$250 million annual revenue.

Actionable insight

• Short‑term trade: Look for a modest, short‑duration upside in SAM’s price over the next 2‑4 weeks as the “Sweet Revenge” kits hit shelves; consider buying on a breakout above the prior week’s high with a tight stop‑loss (≈1–1.5 % below entry).
• Risk management: The lack of hard revenue guidance means the upside is speculative; monitor retail on‑hand inventory, social‑media buzz (Twitter, Instagram, TikTok), and any follow‑up press releases that might disclose sales numbers. If volume data shows a significant sell‑through (e.g., >30 % of allocation sold within the first week), that could validate a larger uplift and merit scaling the position.

In short, the news hints at a modest, short‑term revenue lift, but without explicit figures, any trade should be sized modestly and tied to observable market‑reaction signals.