(NASDAQ:ROKU) SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Roku (NASDAQ: ROKU), the #1 selling TV operating system (OS) in the U.S., Canada, and Mexico*, announced a major industry milestone: For the third consecutive month, U.S. viewers spent more time streaming content on Roku-powered devices than watching traditional broadcast television. According to Nielsen data**, streaming on Roku-powered devices accounted for 21.4% of all TV viewing time in the U.S. during July, surpassing broadcast TV’s 18.4% share. Th
Related Questions
What differentiates Roku's growth trajectory compared to other streaming platforms like Amazon Fire TV, Apple TV, and smart‑TV manufacturers?
What are the potential implications for Roku's advertising pricing power and long‑term market share if the trend continues?
How will the sustained lead in streaming viewership affect Roku's revenue forecasts and valuation multiples?