Roku and Dentsu Reveal Key Insights for Shoppable TV Advertising Success

SAN JOSE, Calif.--(BUSINESS WIRE)--Today Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, and Dentsu are revealing new findings from a study looking at how consumers engage with shoppable TV. As streaming becomes the dominant mode of TV consumption, advertisers are reimagining what’s possible with shoppable TV and how to best engage with consumers. Key insights from the research show that consumers are increasingly open to shopping directly from their TV screens, and what u