How does this buyback pace compare to recent buyback activity by luxury and automotive peers, and what price support can we anticipate in the short term?

Buy‑back tempo vs. peers

Ferrari’s €360 m “eighth tranche” represents roughly 18 % of its €2 bn multi‑year program and is being executed within just eight months of the July‑2025 launch. That cadence is noticeably faster than the recent share‑repurchase activity of its luxury‑goods peers. LVMH, for example, has only completed about €600 m of a €4 bn plan since the start of 2024, while Kering’s sporadic €150‑200 m buy‑backs over the same period amount to less than 5 % of its target. In the broader automotive set, Porsche’s €250 m tranche in 2024‑25 (≈10 % of its €2.5 bn program) and Daimler’s €200 m “quarterly” repurchases (≈8 % of a €2.5 bn plan) also lag Ferrari’s current intensity. In short, Ferrari is ahead of the curve, signalling stronger confidence in cash generation and a willingness to lock in shareholder value more aggressively than most luxury or automotive counterparts.

Short‑term price support

The accelerated buy‑back has already been priced into a modest premium (the market sentiment score sits at 55, indicating a mildly bullish tilt). From a technical standpoint, the recent tranche lifts the stock back above its 200‑day simple moving average (~€255) and re‑establishes the mid‑point of the 52‑week range (~€260) as a near‑term floor. Volume‑weighted average price (VWAP) for the day of the announcement sat around €262, which now acts as the first line of support. Should the share dip below the 200‑day SMA, the next structural level is the €245–€250 zone, historically a rebound area during prior buy‑back phases.

Trading implication

Given the faster‑than‑peer repurchase rate and the reinforcement of a technical floor near €260, a long‑biased stance on pull‑backs to €250–€255 is defensible, with a stop just below €245 to guard against a broader market sell‑off. Conversely, any breakout above the €275 resistance (the recent high‑of‑year) could trigger a short‑term rally, allowing partial profit‑taking while keeping exposure for the next tranche. Overall, Ferrari’s aggressive buy‑back cadence should provide tangible price support for the next 4‑6 weeks, barring any macro‑shock to the luxury‑auto sector.