Shortâterm impact on liquidity and bidâask spreads
The announcement of a securitiesâfraud investigation is a classic ânegativeâinformation shock.â In the first few trading sessions after the press release, market participants will likely rush to unload PUBM positions, generating a surge in sellâside order flow. Because the news is unexpected and carries a strong negative sentiment (â70), the depth of the order book will be quickly eroded: marketâmakers and algorithmic liquidity providers will retreat, tightening their risk limits and pulling out passive limitâorder capacity. As a result, daily average volume will rise sharply, but the effective* liquidity â i.e., the amount of shares that can be traded without moving the price â will contract.
The immediate consequence is a widening of the bidâask spread. On a relatively thinlyâtraded smallâcap like PubMatic, the normal spread (ââŻ0.5â1âŻÂ˘) can expand to 2â3âŻÂ˘ or more as marketâmakers demand a larger premium for holding inventory amid heightened uncertainty. Quoteâdriven trading platforms will display sparser depth on both sides, and any sizable block trade will have to be executed via crossing networks or dark pools, further inflating transaction costs.
Actionable takeâaway
For shortâterm traders, the widened spread and reduced depth create a âcostâofâentryâ premium. If you are looking to short the stock, the excess volatility and illiquidity can be exploited for rapid price moves, but be prepared for higher execution slippage and possible shortâsale restrictions if the SEC imposes a âshortâsale restrictionâ on the ticker. Conversely, longâposition entrants should wait for the spread to normalize (typically 2â3âŻdays after the initial shock) or use VWAPâorâTWAP algorithms to mitigate the higher bidâask cost. In either case, position sizing should be conservative, and stopâlosses should be placed tighter than usual (e.g., 5â7âŻ% from entry) because the thin order book can amplify price swings on modest volume.