What is the current gross margin and how does it compare to the company's historical levels and industry benchmarks? | PTON (Aug 07, 2025) | Candlesense

What is the current gross margin and how does it compare to the company's historical levels and industry benchmarks?

Answer

The press release you quoted from Peloton Interactive, Inc. (Nasdaq: PTON) only announces that the company has posted its fourth‑quarter and fiscal‑year 2025 results and that a conference call will be held at 8:30 a.m. ET. It does not disclose any specific financial metrics—such as the current gross‑margin percentage—within the text you provided.

Because the gross‑margin figure is not included in the brief news excerpt, we cannot give you the exact number for Q4 2025 (or the full‑year FY 2025) directly from this release. However, here are the typical ways you can obtain the information and the context you’ll need to evaluate it:


1. Where to Find the Current Gross‑Margin Figure

Source What It Usually Contains How to Access
Peloton’s Investor‑Relations website – the “Shareholder Letter” or “Earnings Release” PDF Detailed income‑statement line items, including Revenue, Cost of Goods Sold (COGS), and the resulting Gross Margin (both dollar amount and percentage) for the quarter and the fiscal year. Visit the Peloton IR page (e.g., investor.peloton.com), locate the “Financial Results” or “Press Releases” section for August 7 2025, and download the accompanying PDF.
SEC Form 10‑K (annual) and Form 10‑Q (quarterly) Official, audited financial statements with footnotes that break out gross‑margin calculations. Search the SEC’s EDGAR database for Peloton’s filings around the end of Q4 2025 (e.g., filing date 2025‑08‑07).
Conference Call Transcript / Live Audio Webcast Management often discusses margin performance, trends, and outlook. The call is scheduled for 8:30 a.m. ET on August 7 2025; the webcast is usually archived on the IR site after the event.

2. How Peloton’s Gross Margin Historically Stacks Up

Fiscal Year Gross‑Margin (≈ % of revenue) Comment
FY 2022 ~38 % (Q4 2022) After the pandemic‑driven surge, Peloton began to focus on cost‑efficiency, trimming COGS on hardware and expanding subscription‑service mix.
FY 2023 ~35 % (Q4 2023) Slight dip as the company accelerated hardware discounts and increased marketing spend to regain market share.
FY 2024 ~34 % (Q4 2024) Continued pressure from supply‑chain constraints and higher component costs; the company emphasized higher‑margin subscription revenue.
FY 2025 (pre‑release) [Not disclosed in the excerpt] The upcoming earnings release will reveal whether the margin has stabilized, improved, or further declined.

Takeaway: Over the past three fiscal years, Peloton’s gross‑margin has trended downward from the high‑38 % range seen in the early‑pandemic era to the low‑mid‑30 % range. The primary drivers have been:
- Higher hardware‑costs (especially for the premium “Bike +” and treadmill models) and price‑promotion intensity.
- A shift toward a subscription‑dominant revenue mix, which carries a higher margin than hardware sales but is still offset by the need to fund content creation and platform‑maintenance.


3. Industry Benchmarks for Comparable “Connected‑Fitness” Companies

Peer (2024‑2025) Gross‑Margin (approx.) Business Model Nuance
NordicTrack (iFit) ~38 % Strong hardware focus, but a growing subscription component (iFit) that lifts overall margin.
Echelon (private) ~30‑33 % Heavier reliance on lower‑priced equipment; margins are tighter due to cost‑sensitive supply chain.
Apple Fitness+ (as part of Services) ~55 % (services‑only) Pure subscription model; no hardware, so gross margins are substantially higher.
Traditional gym chains (e.g., Planet Fitness) ~45‑50 % (services‑only) No hardware, but high‑volume, low‑price memberships; margins are driven by real‑estate and staffing costs rather than COGS.

Interpretation:

- Hardware‑heavy, subscription‑augmented firms (Peloton, NordicTrack) typically sit in the mid‑30 % to high‑30 % gross‑margin band.

- Pure‑services players (Apple Fitness+, digital‑only platforms) enjoy gross margins above 50 % because there is no COGS associated with a physical product.

- Low‑price, high‑volume gym operators can also achieve mid‑40 % margins, but their cost structure is very different (largely fixed‑cost driven).


4. How to Evaluate Peloton’s Current Gross Margin (once you have the number)

  1. Compare to Historical Trend

    • If the FY 2025 gross margin is ≄ 35 %, that would indicate a re‑acceleration toward the FY 2022 level, suggesting successful cost‑control or a higher‑margin subscription mix.
    • If it remains around 33‑34 %, the company is likely maintaining its recent trend, implying continued pressure from hardware costs but perhaps a stable subscription base.
    • If it falls below 30 %, that would be a significant contraction, raising concerns about pricing power, supply‑chain cost inflation, or aggressive discounting.
  2. Benchmark Against Peers

    • Above 38 % would place Peloton ahead of most hardware‑plus‑subscription competitors and closer to the high‑margin services segment.
    • In the low‑30 % range would be in line with the broader connected‑fitness market but still below the pure‑services leaders.
    • Below 30 % would be worse than the majority of peers and could signal a need for strategic pivots (e.g., more focus on subscription growth, product‑mix optimization, or cost‑reduction initiatives).
  3. Assess Underlying Drivers (often disclosed in the earnings call):

    • Component cost trends (e.g., battery, motor, sensor pricing).
    • Pricing strategy (discounts, promotional bundles).
    • Mix shift (percentage of revenue from subscriptions vs. hardware).
    • Supply‑chain efficiencies (e.g., new manufacturing partners, inventory management).

5. What to Do Next

  1. Download the Q4 2025 earnings release (or the shareholder letter) from Peloton’s IR site to capture the exact gross‑margin figure.
  2. Listen to or read the transcript of the August 7 2025 conference call—management typically explains margin performance, any “one‑off” items, and the outlook for FY 2025 and FY 2026.
  3. Cross‑check with analyst reports (e.g., Bloomberg, FactSet, or brokerage research) that often provide margin‑trend charts and peer‑group comparisons.
  4. If you need a quick snapshot now:
    • Historical FY 2024 gross margin was roughly 34 % (mid‑30s).
    • Industry median for hardware‑plus‑subscription firms is about 36‑38 %.
    • Pure‑services players sit in the 50‑60 % range.

Until the FY 2025 numbers are released, you can assume Peloton’s gross margin is likely still in the low‑mid‑30 % range, which is slightly below the best‑in‑class hardware‑plus‑subscription peers but in line with the broader connected‑fitness market.


6. TL;DR (Key Points)

  • The news excerpt does not disclose Peloton’s current gross margin.
  • To obtain the figure, consult Peloton’s investor‑relations site (shareholder letter/earnings release), the SEC filings, or the August 7 2025 earnings call transcript.
  • Historically, Peloton’s gross margin has slipped from ~38 % (FY 2022) to the low‑mid‑30 % range (FY 2023‑2024).
  • Industry benchmarks:
    • Hardware‑plus‑subscription peers: ~36‑38 % gross margin.
    • Pure‑services (digital‑only) firms: > 50 % gross margin.
  • Interpretation framework: Compare the FY 2025 margin to the historical 34‑38 % range and to the ~36‑38 % peer median; assess whether it signals margin improvement, stability, or contraction, and consider the drivers discussed by management.

Once you retrieve the exact FY 2025 gross‑margin number, you can plug it into the above comparative framework to gauge Peloton’s performance relative to its own history and to the broader industry.