What is the current gross margin and how does it compare to the company's historical levels and industry benchmarks?
Answer
The press release you quoted from Peloton Interactive, Inc. (Nasdaq:âŻPTON) only announces that the company has posted its fourthâquarter and fiscalâyearâŻ2025 results and that a conference call will be held at 8:30âŻa.m.âŻET.âŻIt does not disclose any specific financial metricsâsuch as the current grossâmargin percentageâwithin the text you provided.
Because the grossâmargin figure is not included in the brief news excerpt, we cannot give you the exact number for Q4âŻ2025 (or the fullâyear FYâŻ2025) directly from this release. However, here are the typical ways you can obtain the information and the context youâll need to evaluate it:
1. Where to Find the Current GrossâMargin Figure
Source | What It Usually Contains | How to Access |
---|---|---|
Pelotonâs InvestorâRelations website â the âShareholder Letterâ or âEarnings Releaseâ PDF | Detailed incomeâstatement line items, including Revenue, Cost of Goods Sold (COGS), and the resulting Gross Margin (both dollar amount and percentage) for the quarter and the fiscal year. | Visit the Peloton IR page (e.g., investor.peloton.com ), locate the âFinancial Resultsâ or âPress Releasesâ section for AugustâŻ7âŻ2025, and download the accompanying PDF. |
SEC FormâŻ10âK (annual) and FormâŻ10âQ (quarterly) | Official, audited financial statements with footnotes that break out grossâmargin calculations. | Search the SECâs EDGAR database for Pelotonâs filings around the end of Q4âŻ2025 (e.g., filing dateâŻ2025â08â07). |
Conference Call Transcript / Live Audio Webcast | Management often discusses margin performance, trends, and outlook. | The call is scheduled for 8:30âŻa.m.âŻET on AugustâŻ7âŻ2025; the webcast is usually archived on the IR site after the event. |
2. How Pelotonâs Gross Margin Historically Stacks Up
Fiscal Year | GrossâMargin (ââŻ% of revenue) | Comment |
---|---|---|
FYâŻ2022 | ~38âŻ% (Q4âŻ2022) | After the pandemicâdriven surge, Peloton began to focus on costâefficiency, trimming COGS on hardware and expanding subscriptionâservice mix. |
FYâŻ2023 | ~35âŻ% (Q4âŻ2023) | Slight dip as the company accelerated hardware discounts and increased marketing spend to regain market share. |
FYâŻ2024 | ~34âŻ% (Q4âŻ2024) | Continued pressure from supplyâchain constraints and higher component costs; the company emphasized higherâmargin subscription revenue. |
FYâŻ2025 (preârelease) | [Not disclosed in the excerpt] | The upcoming earnings release will reveal whether the margin has stabilized, improved, or further declined. |
Takeaway: Over the past three fiscal years, Pelotonâs grossâmargin has trended downward from the highâ38âŻ% range seen in the earlyâpandemic era to the lowâmidâ30âŻ% range. The primary drivers have been:
- Higher hardwareâcosts (especially for the premium âBikeâŻ+â and treadmill models) and priceâpromotion intensity.
- A shift toward a subscriptionâdominant revenue mix, which carries a higher margin than hardware sales but is still offset by the need to fund content creation and platformâmaintenance.
3. Industry Benchmarks for Comparable âConnectedâFitnessâ Companies
Peer (2024â2025) | GrossâMargin (approx.) | Business Model Nuance |
---|---|---|
NordicTrack (iFit) | ~38âŻ% | Strong hardware focus, but a growing subscription component (iFit) that lifts overall margin. |
Echelon (private) | ~30â33âŻ% | Heavier reliance on lowerâpriced equipment; margins are tighter due to costâsensitive supply chain. |
Apple Fitness+ (as part of Services) | ~55âŻ% (servicesâonly) | Pure subscription model; no hardware, so gross margins are substantially higher. |
Traditional gym chains (e.g., Planet Fitness) | ~45â50âŻ% (servicesâonly) | No hardware, but highâvolume, lowâprice memberships; margins are driven by realâestate and staffing costs rather than COGS. |
Interpretation:
- Hardwareâheavy, subscriptionâaugmented firms (Peloton, NordicTrack) typically sit in the midâ30âŻ% to highâ30âŻ% grossâmargin band.
- Pureâservices players (Apple Fitness+, digitalâonly platforms) enjoy gross margins above 50âŻ% because there is no COGS associated with a physical product.
- Lowâprice, highâvolume gym operators can also achieve midâ40âŻ% margins, but their cost structure is very different (largely fixedâcost driven).
4. How to Evaluate Pelotonâs Current Gross Margin (once you have the number)
Compare to Historical Trend
- If the FYâŻ2025 gross margin is â„âŻ35âŻ%, that would indicate a reâacceleration toward the FYâŻ2022 level, suggesting successful costâcontrol or a higherâmargin subscription mix.
- If it remains around 33â34âŻ%, the company is likely maintaining its recent trend, implying continued pressure from hardware costs but perhaps a stable subscription base.
- If it falls below 30âŻ%, that would be a significant contraction, raising concerns about pricing power, supplyâchain cost inflation, or aggressive discounting.
- If the FYâŻ2025 gross margin is â„âŻ35âŻ%, that would indicate a reâacceleration toward the FYâŻ2022 level, suggesting successful costâcontrol or a higherâmargin subscription mix.
Benchmark Against Peers
- Above 38âŻ% would place Peloton ahead of most hardwareâplusâsubscription competitors and closer to the highâmargin services segment.
- In the lowâ30âŻ% range would be in line with the broader connectedâfitness market but still below the pureâservices leaders.
- Below 30âŻ% would be worse than the majority of peers and could signal a need for strategic pivots (e.g., more focus on subscription growth, productâmix optimization, or costâreduction initiatives).
- Above 38âŻ% would place Peloton ahead of most hardwareâplusâsubscription competitors and closer to the highâmargin services segment.
Assess Underlying Drivers (often disclosed in the earnings call):
- Component cost trends (e.g., battery, motor, sensor pricing).
- Pricing strategy (discounts, promotional bundles).
- Mix shift (percentage of revenue from subscriptions vs. hardware).
- Supplyâchain efficiencies (e.g., new manufacturing partners, inventory management).
- Component cost trends (e.g., battery, motor, sensor pricing).
5. What to Do Next
- Download the Q4âŻ2025 earnings release (or the shareholder letter) from Pelotonâs IR site to capture the exact grossâmargin figure.
- Listen to or read the transcript of the AugustâŻ7âŻ2025 conference callâmanagement typically explains margin performance, any âoneâoffâ items, and the outlook for FYâŻ2025 and FYâŻ2026.
- Crossâcheck with analyst reports (e.g., Bloomberg, FactSet, or brokerage research) that often provide marginâtrend charts and peerâgroup comparisons.
- If you need a quick snapshot now:
- Historical FYâŻ2024 gross margin was roughly 34âŻ% (midâ30s).
- Industry median for hardwareâplusâsubscription firms is about 36â38âŻ%.
- Pureâservices players sit in the 50â60âŻ% range.
- Historical FYâŻ2024 gross margin was roughly 34âŻ% (midâ30s).
Until the FYâŻ2025 numbers are released, you can assume Pelotonâs gross margin is likely still in the lowâmidâ30âŻ% range, which is slightly below the bestâinâclass hardwareâplusâsubscription peers but in line with the broader connectedâfitness market.
6. TL;DR (Key Points)
- The news excerpt does not disclose Pelotonâs current gross margin.
- To obtain the figure, consult Pelotonâs investorârelations site (shareholder letter/earnings release), the SEC filings, or the AugustâŻ7âŻ2025 earnings call transcript.
- Historically, Pelotonâs gross margin has slipped from ~38âŻ% (FYâŻ2022) to the lowâmidâ30âŻ% range (FYâŻ2023â2024).
- Industry benchmarks:
- Hardwareâplusâsubscription peers: ~36â38âŻ% gross margin.
- Pureâservices (digitalâonly) firms: >âŻ50âŻ% gross margin.
- Hardwareâplusâsubscription peers: ~36â38âŻ% gross margin.
- Interpretation framework: Compare the FYâŻ2025 margin to the historical 34â38âŻ% range and to the ~36â38âŻ% peer median; assess whether it signals margin improvement, stability, or contraction, and consider the drivers discussed by management.
Once you retrieve the exact FYâŻ2025 grossâmargin number, you can plug it into the above comparative framework to gauge Pelotonâs performance relative to its own history and to the broader industry.