New Downy® Gentle Soft + Fresh Debuts with Audio Romance Series, “Almost Scandalously Soft Stories”

CINCINNATI--(BUSINESS WIRE)--Downy®, a trusted leader in laundry, announces the launch of Downy Gentle Soft + Fresh, a new fabric softener designed for consumers who want softness and scent without compromising on gentleness. Supporting the launch is an original audio campaign, “Almost Scandalously Soft Stories,” a series of immersive audio romance stories now streaming on Spotify. Downy Gentle Soft + Fresh was carefully formulated for consumers who prioritize skin sensitivity in their laundry