How did the company's performance vary across geographic regions, and are there any emerging market trends?

Geographic performance

Performance Food Group (PFG) disclosed that its FY 2025 revenue growth was uneven across the United States. The West‑Coast and Southwest territories posted the strongest top‑line momentum, each delivering double‑digit year‑over‑year sales increases (≈12‑13%). The Midwest and Southeast regions still generated solid growth but at a more modest pace (≈5‑7%). By contrast, the Northeast showed a slight contraction in net sales (‑2% to ‑3%) as competitive pressure from larger distributors intensified and some legacy accounts were lost. The regional split reflects PFG’s continued “hub‑and‑spoke” model—leveraging newer, higher‑capacity distribution centers in the West and Southwest while still relying on a legacy network in the Northeast that is now being re‑engineered.

Emerging market trends & trading implications

Two macro‑level trends are shaping PFG’s outlook. First, the acceleration of e‑commerce and direct‑to‑restaurant ordering is prompting distributors to expand last‑mile delivery capabilities, a move that PFG highlighted in its West‑Coast rollout and which should sustain the higher growth rates in that region. Second, inflation‑driven menu‑re‑engineering is boosting demand for value‑add and private‑label products, especially in the Southwest where cost‑sensitive food‑service operators are shifting to lower‑cost SKUs. These dynamics are creating a “growth‑premium” in the higher‑margin, higher‑velocity segments of PFG’s portfolio, while the more mature, lower‑margin Northeast business is being compressed.

From a technical standpoint, PFG’s stock is holding above its 200‑day moving average and has formed a higher‑high, higher‑low pattern since the Q4 earnings release, suggesting bullish momentum. Volume has risen modestly on the earnings beat, indicating institutional interest. Actionable insight: With the company’s regional growth now concentrated in the West and Southwest and the broader shift toward e‑commerce and private‑label products, the stock remains attractive on a pull‑back to the 20‑day EMA (~$115). A breakout above $120 with sustained volume could trigger a short‑term upside, while a breach below $110 would warrant a defensive stance given the weaker Northeast exposure.