PERI Partnership

Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea’s High-Growth Programmatic Market

Published August 04, 2025 at 11:00 AM

NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)-- #tech--Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced strategic partnerships with KT Corporation and NHN AD, two of South Korea’s leading digital media and technology companies. This collaboration marks a significant expansion of Perion’s programmatic Digital Out-of-Home (DOOH) footprint and strengthens its presence in one of Asia’s fastest-growing advertisi

Related Questions

What are the revenue split and profit-sharing terms within the partnerships with KT and NHN AD? How does the partnership align with broader industry trends in programmatic advertising and DOOH, and is it sustainable long‑term? What impact could the partnership have on Perion's existing partnerships and customer relationships in other regions? How will this news affect short‑term trading activity and volatility in PERI stock? What are the potential upside and downside scenarios for the partnership's financial impact? When will the partnership generate measurable revenue, and what are the key milestones and timelines for rollout? How will the deal affect Perion's capital allocation, including any required capital expenditures or operating expenses? How does this partnership position Perion against competitors in the programmatic advertising and DOOH space, both regionally and globally? What are the risks associated with regulatory, cultural, or operational challenges in the South Korean market? What impact will the partnership have on Perion's profit margins and cash flow? How will the partnership with KT Corporation and NHN AD affect Perion's revenue growth outlook and guidance? Will the partnership lead to new product offerings or technology enhancements for Perion's platform? Will there be any dilution of existing shareholders from additional financing needed to support the expansion? How does this partnership align with Perion's overall strategic roadmap and future acquisition plans? Are there any regulatory approvals or foreign‑investment restrictions in Korea that could affect the partnership? How might the partnership affect Perion's valuation multiples (e.g., EV/EBITDA, P/E) and investor sentiment? What are the key performance metrics (KPIs) that Perion will use to evaluate the success of the partnership? What is the projected incremental revenue and profit contribution from the expanded DOOH footprint in South Korea? How does this partnership influence Perion's overall geographic diversification and exposure to Asian markets? What is the size and growth rate of the Korean programmatic DOOH market, and what market share does Perion aim to capture?