Perion Launches “SODA” – Next Generation AI-Powered Supply-Side Technology for Web and DOOH Designed to Increase Revenue for Publishers, and Reduce Waste for Advertisers

(NASDAQ:PERI) NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)-- #tech--Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced the launch of SODA (Supply Optimization & Demand Amplification), an AI-powered suite of solutions for publishers, featuring a next-generation AI algorithm for Supply Path Optimization (SPO) designed to maximize efficiency and monetization across every ad impression. With SODA, Perion introduces a new