Newell Brands Embraces Adobe Firefly and Adobe Express to Power Its Content Supply Chain with Generative AI

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (NASDAQ:ADBE) announced that Newell Brands (NASDAQ:NWL), a leading global consumer goods company, is partnering with Adobe to activate generative AI via Adobe Firefly and Adobe Express—scaling its reach and impact with consumers around the world. Home to over 50 iconic brands including Sharpie®, Rubbermaid®, Coleman® and Yankee Candle®, Newell’s portfolio spans audiences and categories where brand and product awareness are paramount. The company i