Could the outcome of the legality assessment impact AMD's market share in China and its competitive position with Nvidia?
Impact on AMDâs China share and the Nvidia rivalry
The White Houseâs statement that the Department of Commerce is still âironâing outâ the legality of both AMDâs and Nvidiaâs Chinaâchip deals adds a layer of regulatory uncertainty that can quickly swing sentiment in this space. If the Commerce Department ultimately clears the transactions (or issues a limitedâscope waiver), AMD would retain its ability to sell its EPYC and Radeonâbased accelerators in the worldâs largest PCâand dataâcenter market. That would preserve (and potentially grow) its marketâshare foothold in China, a region that now accounts for ~30â35âŻ% of AMDâs total revenue. A favorable ruling would also keep the competitive pressure on Nvidiaâs dataâcenter and AIâchip segments, limiting Nvidiaâs ability to dominate pricing and supply in a market where Nvidia already enjoys a ~70âŻ% share in highâperformance GPUs. Conversely, a restrictive rulingâe.g., a ban on certain highâperformance parts or a requirement to ship ânonâAIâgradeâ versionsâcould cripple AMDâs ability to ship the latest architectures into China, forcing the company to rely on older, lowerâmargin silicon. That would accelerate the revenue gap between AMD and Nvidia and could force AMD to price more aggressively, eroding margins.
Technical & trading implications
- AMD (AMD): The stock is currently trading near its 50âday moving average (â$115) with support around $108 and resistance at $122. The riskâtoâreward for a bullish breakout (if the assessment is positive) is roughly 1:2, but the upside is capped by the $122 resistance (close to the 200âday MA) and a potential breakout to the $130â$135 region if a âclearâtoâsellâ decision materialises. A downside break of $108 would likely trigger a move toward the $95â$98 zone, reflecting the negative sentiment from regulatory risk.
- NVDA (NVDA): Nvidiaâs stock has already priced in a ânoâdealâ scenario (the stock is at a 12âmonth high around $210). A negative decision for AMD could boost Nvidiaâs relative share, supporting a further rally to the $230â$240 zone. However, the same regulatory scrutiny could also spark broader USâChina chip export tightening, which would put a ceiling on Nvidiaâs upside.
Actionable insight
- Shortâterm: Keep a tight watch on any public statement from the Department of Commerce in the next 2â4âŻweeks. A clearâtoâsell or waiver announcement is a catalyst that could move AMD 3â5âŻ% higher on the day; position a smallâtoâmoderate long on AMD with a stop just below $108. If the announcement is negative, consider a protective put (or a modest short) on AMD while still maintaining exposure to Nvidiaâs relative strength.
- Mediumâterm (3â6âŻmonths): If AMD receives a favorable ruling, expect a gradual reâacceleration of revenue growth in Q4âQ1 (FY2025) as China shipments resume, which could lift the FY2025 EPS outlook by ~5âŻ% and reduce AMDâs priceâtoâsales discount to Nvidia. In that scenario, gradually accumulate AMD on any dip to $105â$108, targeting the $122â$130 zone. If the regulatory outlook stays ambiguous, reduce exposure to both AMD and Nvidia and shift to nonâChinaâexposed peers (e.g., Broadcom, Intel) until regulatory clarity emerges.