New Integration Between CallRail and MNTN Brings Performance TV Attribution to Inbound Calls and Texts

ATLANTA & AUSTIN, Texas--(BUSINESS WIRE)--CallRail, the lead engagement platform, and MNTN (NYSE: MNTN), a technology platform that brings performance marketing to Connected TV (CTV), today announced a new integration that allows advertisers to attribute inbound calls and texts to the CTV ads that generated them. Historically, tracking leads from TV has been notoriously difficult. MNTN Performance TV has changed that by providing visibility into metrics like incrementality, revenue and conversi