What is the expected impact of these strong July ratings on MDIA’s stock price in the short term?

Fundamental outlook – The July ratings run‑up is the strongest of the season for EstrellaTV, with 18.3 k P‑18/49 viewers in the final week and a clear year‑over‑year growth trend in prime‑time. For a Spanish‑language network, such audience gains translate quickly into higher CPMs and ad‑revenue expectations, especially as advertisers chase the coveted 18‑49 demographic. Management will likely highlight these results in the next earnings call, and analysts will upgrade their revenue forecasts for the current quarter and the FY‑2025 outlook. In the short‑run, the market typically rewards this type of “ratings‑plus” news with a 3‑5 % price lift as investors price‑in the upside to cash flow and earnings.

Technical context – MDIA has been trading in a modest up‑trend since the start of the year, holding above its 50‑day moving average (~$6.20) and finding support near the $5.90‑$6.00 range. The July ratings beat should provide fresh momentum to push the stock toward the next resistance level around $6.70‑$6.80. A break above $6.70 on strong volume would open the door for a short‑term rally to $7.00‑$7.20, while a pull‑back to $6.00‑$5.90 could offer a lower‑‑risk entry for traders looking to capture the upside.

Actionable insight – Given the positive sentiment (sentiment score 80) and the fundamental catalyst, a light‑to‑moderate long position or a buy‑the‑dip strategy is warranted for the next 1‑2 weeks. Tight stop‑losses just below the $5.90 support level protect against a broader market sell‑off, while a trailing stop around $6.70‑$6.80 can lock in gains if the rally materialises. If the stock spikes past $6.80 on the day of the earnings release, consider scaling out partially to lock in profit and let the remainder ride on a breakout‑type play.