What is the expected timeline for the campaign rollout and when might we see any price reaction?

Timeline and expected price impact

The partnership announcement was released on 11 August 2025, and the press release itself frames the marketing effort as a “coordinated, high‑impact campaign” that will “expand the Company’s visibility as it advances Canada’s largest permitted Natural‑Hydrogen land package.” In similar small‑cap CSE/OTC deals, the actual rollout of the media‑driven awareness program typically begins within 5‑10 business days after the press release – the partners need a short window to set up digital assets, press releases and investor‑targeted webinars. The first wave of outreach (press releases, social‑media blasts, and a series of investor‑presentation webinars) is therefore expected to be live by mid‑August (≈ Aug 15‑20), with a second, broader “awareness” push (e.g., targeted email campaigns, analyst briefings, and a “story‑driven” road‑show) slated for late August to early September. Historically, the “initial buzz” phase for a low‑float, high‑beta ticker like MAXX (CSE/OTC) translates into a price reaction that starts within 1‑3 days of the first public exposure and can extend to 2‑4 weeks as the campaign gains traction and additional media coverage accrues.

Trading implications

1. Immediate reaction (0‑3 days): Expect an initial “news‑spike” of 5‑12 % on volume that’s 2‑3 × the average daily volume (ADV), driven largely by algorithmic buying on the positive sentiment (70) and the novelty of a natural‑hydrogen narrative. Traders should watch the opening candle on the next trading day for an over‑bought RSI (>70) and widened bid‑ask spreads. A short‑term swing‑trade long (or buying on pull‑back) could be justified if the stock closes above the prior high with strong volume. Set a tight stop (≈ 3–5 % below entry) given the typical quick sell‑off after the initial hype.

2. Secondary reaction (2‑4 weeks): If the campaign’s second wave (webinars, analyst briefings, and media placements) is executed as planned, the stock may see a secondary lift of 7‑15 % as institutional investors and specialty‑energy funds begin to add positions. Watch for a breakout above the 20‑day moving average (MA20) and a rising ADX (>25) indicating a strengthening trend. A breakout‑buy with a 10‑day stop‑loss just below the breakout point could capture the sustained upside. Conversely, if volume dissipates after the first week, the price may revert to the prior range, suggesting a short‑term correction and a potential short‑term target (≈‑5 % from the peak).

Bottom line: Expect the first price move within a few days of the announcement, with the most significant reaction likely mid‑August. A second wave of upside potential could appear late August to early September as the marketing effort matures. Position accordingly—enter on early‑day volatility with a tight stop, and keep a watchful eye on volume‑driven breakouts in the 2‑4‑week window for a larger directional move.