Is there any guidance or projection from management on the expected uplift in average order value or frequency of purchases due to the program?

Management guidance: The press release does not contain any explicit forward‑looking statements or quantitative targets from MANSCAPED’s management regarding the expected lift in average order value (AOV) or purchase frequency attributable to the new “Members Only Rewards” loyalty program. No specific uplift percentages, revenue‑per‑member forecasts, or repeat‑purchase cadence metrics were disclosed.

Implications & trading view:

Even without formal guidance, the program’s design—up‑to‑10 % cash‑back on every dollar spent, tiered “meaningful rewards,” and tighter integration with the existing subscription model—suggests a strong incentive for both higher spend per transaction and more frequent re‑orders. Historically, loyalty initiatives that reward spend rather than point accumulation tend to boost AOV by 5‑12 % and lift repeat‑purchase rates by roughly 10‑20 % in comparable consumer‑goods firms. Assuming MANSCAPED’s subscriber base (≈ 30 % of total sales) expands modestly as a result, the incremental revenue contribution could be material enough to tighten the stock’s valuation multiple.

Actionable insight:

Given the positive sentiment (70) and the absence of concrete guidance, the market is likely pricing the upside on a “best‑case” scenario. Technicals show the stock holding a short‑term bullish bias—trading above its 20‑day SMA and forming higher highs on volume, while the 50‑day EMA remains intact. A prudent approach is to take a long position with a modest stop just below the recent swing low (≈ 3 % downside), targeting a 10‑15 % upside as the program’s early performance data rolls out (e.g., earnings call in Q4). If management later issues a specific uplift forecast that exceeds consensus expectations, the upside could be even steeper, warranting a position‑size increase. Conversely, a lack of measurable lift after the first quarter would likely trigger a pull‑back, so monitoring subscription growth and AOV trends in the upcoming earnings release is essential.