NEW YORK--(BUSINESS WIRE)--Macy’s announces its first-ever On 34th brand collaboration, in partnership with acclaimed costume designer Alix Friedberg and inspired by her work on the spirited world of the Emmy award-nominated Apple Original series, Palm Royale. Drawing upon Friedberg’s celebrated work on the series, the collection channels the playful sophistication and easy elegance that define the show’s aesthetic. The On 34th | Alix Friedberg collection features an array of women's apparel an
Related Questions
Is the collaboration intended to drive foot traffic to physical stores, e‑commerce, or both, and how will that be measured?
What marketing spend is allocated to promote the On 34th | Alix Friedberg collection, and what ROI is anticipated?
What margin impact is expected from this higher‑visibility apparel line?
What is the projected incremental revenue attributable to the Alix Friedberg collection?
How might the partnership affect brand perception among Macy’s core and target demographics?
How does the partnership with Alix Friedberg compare to recent collaborations by competitors such as Nordstrom or Bloomingdale's?
How could the success or failure of this collaboration influence future designer partnerships for Macy’s?
Can the sales performance of the Palm Royale‑inspired collection be quantified on a per‑sku basis?
Will the On 34th collaboration boost Macy’s same‑store sales in the next two quarters?
What are the inventory risk and supply‑chain considerations tied to this limited‑edition launch?