DoubleVerify Unveils New Partnership to Authenticate Lyft Ads

NEW YORK--(BUSINESS WIRE)--DoubleVerify (DV) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced a partnership with Lyft (NASDAQ: LYFT), a leading rideshare company that provides on-demand transportation services. The partnership will leverage DV’s media verification capabilities across Lyft’s advertising platform, giving brands greater transparency and confidence in their campaigns. “As marketers expand thei