What were the primary drivers behind the sales results—e.g., product mix, pricing strategy, or channel performance?

Based on the excerpt you’ve provided, the only quantitative detail disclosed is the second‑quarter 2025 revenue figure of $131.9 million. The brief summary does not contain any commentary on the underlying factors that contributed to that sales result—such as changes in product mix, pricing strategy, channel performance, or other operational drivers.

Therefore, from the information available in this news snippet we cannot identify the primary drivers behind the sales figure. To determine whether the results were principally driven by:

• Product‑mix shifts (e.g., higher‑margin items gaining share, new product introductions, or a change in the proportion of existing product lines),
• Pricing strategy (e.g., price increases, promotional pricing, or discounting trends),
• Channel performance (e.g., growth in direct‑to‑consumer sales, expansion of wholesale partners, e‑commerce growth, or changes in geographic or channel‑level sales),

you would need to review the full earnings release, management’s discussion and analysis (MD&A) section, or any accompanying investor presentation that typically accompanies an earnings announcement. Those documents usually provide detailed commentary on:

1. Revenue breakdowns by product line or category.
2. Pricing and discount metrics (e.g., average selling price, discount percentages, price‑adjustment initiatives).
3. Channel performance (e.g., same‑store sales, online versus brick‑and‑mortar, distribution channel growth rates).

If you have access to the full press release or the company's Form 10‑Q/10‑K filing for the quarter, those sources would contain the specific insights you’re seeking. Without that additional detail, we cannot definitively state what drove the $131.9 million sales figure for the quarter.