Holiday Shopping Goes AI-First This Black Friday Cyber Monday, According to New Klaviyo Report

BOSTON--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the only CRM built for consumer brands, today released its 2025 Black Friday Cyber Monday (BFCM) Forecast, a global study of 7,000 consumers offering key insights into this year’s holiday shopping season. The findings show that AI is becoming central to how people shop and that holiday shopping is no longer confined to BFCM, but spread across a longer, more dynamic calendar. Holiday shopping used to be driven by the FOMO of BFCM with flashy deals a