How does the partnership's performance compare to Nordstrom's other inâstore brand partnerships (e.g., Zara, Leviâs, etc.)?
Answer
The press release you provided announces the expansion of the INDOCHINOâNordstrom partnership (five new INDOCHINO shopâinâshops inside Nordstrom stores) but it does not include any performance metricsâsuch as sales growth, footâtraffic figures, average transaction value, or profitabilityâthat would allow a direct comparison with Nordstromâs other inâstore brand collaborations (e.g., Zara, Leviâs, etc.).
What the news tells us
Item | Details from the release |
---|---|
Partnership | INDOCHINO (madeâtoâmeasure apparel) + Nordstrom (fashion retailer) |
Expansion | 5 new shopâinâshops announced on AugâŻ6âŻ2025 |
Purpose | Reinforce the brandsâ joint retail presence in the U.S. |
No performance data | No figures on sales, customer visits, conversion rates, or comparable storeâlevel results are provided. |
Why a performance comparison isnât possible from this release
- Missing quantitative data â The announcement focuses on the opening of new locations; it does not disclose how the existing INDOCHINO shopâinâshops are performing (e.g., yearâoverâyear sales, sameâstore growth, or contribution to Nordstromâs overall revenue).
- No benchmark information â There are no references to the results of Nordstromâs other brand partners (Zara, Leviâs, etc.) that could serve as a baseline for comparison.
- No qualitative assessment â The release does not contain statements about âoutâofâtheâordinary success,â âexceeding expectations,â or âunderâperformanceâ that could be interpreted as a performance indicator.
How performance is typically evaluated for inâstore brand partnerships
When analysts or company executives assess the relative success of multiple shopâinâshop or brandâwithinâstore arrangements, they usually look at several key indicators:
Metric | What it measures | Why it matters |
---|---|---|
Sameâstore sales growth | Change in sales at existing shopâinâshop locations compared to the prior period. | Shows whether the partnership is gaining traction or losing momentum. |
Footâtraffic & dwell time | Number of visitors and time spent in the shopâinâshop area. | Indicates brand appeal and the effectiveness of the inâstore experience. |
Average transaction value (ATV) | Average spend per customer. | Reflects the premium nature of the merchandise and crossâselling success. |
Gross margin contribution | Profitability of the shopâinâshop relative to its sales. | Helps determine if the partnership is financially sustainable for both parties. |
Customer acquisition & loyalty metrics | New vs. repeat customers, enrollment in loyalty programs. | Shows the partnershipâs role in expanding the retailerâs customer base. |
Inventory turnover | Speed at which merchandise is sold and replenished. | Signals demand strength and supplyâchain efficiency. |
Brand awareness & media impact | Press mentions, socialâmedia engagement, and PR reach. | Gauges the partnershipâs marketing effectiveness. |
How you could obtain a comparative view
If you need a concrete performance comparison between INDOCHINO and Nordstromâs other inâstore partners, you would typically look for:
- Quarterly or annual earnings releases â Nordstrom (ticker JWN) often breaks out âstoreâwithinâaâstoreâ performance in its Management Discussion & Analysis (MD&A) section.
- Investor presentations â Slides that highlight strategic brand partnerships may include sales or traffic data.
- Industry analyst reports â Research firms sometimes estimate the contribution of highâprofile shopâinâshops (e.g., Zaraâs âminiâstoreâ concepts) to a departmentâstoreâs top line.
- Press releases from the partner brands â Leviâs, Zara, etc., may announce milestones that include performance figures for their Nordstrom locations.
Bottom line
Based solely on the information in the AugustâŻ6âŻ2025 press release, we cannot determine how the INDOCHINOâNordstrom partnershipâs performance stacks up against Nordstromâs other inâstore brand collaborations such as Zara or Leviâs. To make that comparison, you would need additional dataâeither from Nordstromâs financial disclosures, analyst commentary, or performance updates from the partner brands themselves. If you can locate those sources, you could then apply the typical metrics listed above to gauge relative success.