JetBlue Launches TrueBlue Travel™, Expanding the Power of Loyalty Beyond the Flight

DANIA BEACH, Fla.--(BUSINESS WIRE)--Today, JetBlue (NASDAQ: JBLU) announced the launch of TrueBlue Travel, the new name for its consumer travel booking platform, replacing the former Paisly by JetBlue website. TrueBlue Travel is powered by Paisly, JetBlue’s proprietary technology platform and wholly owned travel services subsidiary, and offers an even more seamless way for TrueBlue® members to plan, book, and be rewarded for their trips. The rebrand broadens how and where points can be used, un