How does Intuit's performance and outlook compare to peers in the fintech and accounting‑software space, and what market‑share implications does this have?

Intuit’s FY 2025 results – 20 % Q4 revenue growth, 16 % full‑year expansion and double‑digit FY 2026 guidance – put the company well ahead of the broader fintech and accounting‑software set‑top. By contrast, peers such as Xero and Sage reported mid‑single‑digit growth in 2024‑25, while H&R Block’s tax‑prep franchise is still lagging the post‑pandemic rebound and Block (formerly Square) is seeing only modest top‑line momentum in its merchant‑services business. Intuit’s operating‑margin trajectory is also superior; the firm is expanding margins as AI‑driven virtual agents automate tax‑prep and bookkeeping, whereas competitors are still bearing higher cost‑to‑revenue ratios from legacy platforms. The combination of faster revenue acceleration and margin improvement signals that Intuit is not only defending but actively gaining market share in three core arenas: SMB accounting (QuickBooks versus Xero/Sage), consumer tax filing (TurboTax versus H&R Block), and credit‑monitoring (Credit Karma versus Experian/Equifax). The AI‑enhanced product suite is expected to deepen stickiness, accelerating cross‑sell rates and pulling new SMB customers away from lower‑priced alternatives.

From a trading perspective, Intuit’s stock is trading above its 200‑day moving average with a bullish RSI in the 55‑60 range, suggesting room for upside before overbought conditions set in. Relative‑strength versus the S&P 500 and the fintech sub‑index remains positive, and the valuation gap (P/E ≈ 30× versus ≈ 25× for Xero/Sage) is justified by the higher growth runway and margin expansion. A tactical entry on a pull‑back to the 20‑day EMA (or the recent Q4 earnings‑beat low) could capture upside as the market prices in the FY 2026 double‑digit growth outlook. Set a stop‑loss just below the 200‑day MA (~‑5 % from entry) to limit downside if macro‑risk or a competitive product launch erodes the current narrative. Overall, Intuit’s superior fundamentals and growing share‑gain narrative make it a compelling long‑bias candidate in the fintech/accounting space.