NEW YORK--(BUSINESS WIRE)--iHeartMedia, the #1 audio company in America, announced today that Lisa Coffey, who has deep expertise in ad tech and digital and mobile advertising, has joined the company in the newly-created role of Chief Business Officer. In this new role Coffey will oversee the development, implementation and revenue from iHeart’s new Advanced Advertising Products and platforms, including programmatic solutions for broadcast radio, and lead iHeart’s effort to digitize and scale a
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How might this hire influence investor sentiment and the stock price of IHRT in the near term?
What are the potential risks or challenges associated with digitizing and scaling broadcast radio programmatically?
How will iHeartMedia measure the success of the new business initiatives and what KPIs will be used?
Will this hiring trigger further organizational changes or additional hires in the ad tech division?
How does iHeartMedia's approach to programmatic advertising compare with that of its main competitors such as Spotify, Pandora, and other digital audio platforms?
How will Lisa Coffey's expertise in ad tech translate into revenue growth for iHeartMedia?
What specific Advanced Advertising Products and programmatic solutions will be launched under her leadership?
What is the expected timeline for rolling out these new advertising platforms?
How will this hiring move affect iHeartMedia's competitive position against other audio and streaming companies?
What is the anticipated impact on iHeartMedia's revenue and profit margins in the short and medium term?
How will the new Advanced Advertising Products affect iHeartMedia's existing advertising revenue streams?
Will the CBO role lead to any changes in the company's cost structure or operating expenses?