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Ibotta CEO Says Consumer Goods Giant Boosted Spend 8x As Brands Ditch Old-School Promotions For ROI-Driven Strategy Amid Fierce Retail Competition
Summary
Performance marketing platform, Ibotta Inc., offers fresh insights into changing brand behaviors, particularly the strategies adopted by consumer packaged goods (CPG) companies to navigate today's highly competitive retail environment.
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Read Full ArticleArticle published on May 15, 2025 by benzinga