HubSpot Introduces the Loop: A New Playbook for Growth in the AI Era

(NYSE:HUBS) SAN FRANCISCO--(BUSINESS WIRE)--Here’s the hard truth for marketers: the funnel isn’t flowing. Today, 60% of Google searches end without a click.* Brands are losing website traffic as buyers get answers right in search from AI Overviews, or LLMs like ChatGPT or Perplexity. Not to mention, customer attention is scattered across YouTube, TikTok, Reddit, podcasts, and platforms that didn’t exist five years ago. What used to come down to SEO and blog content is now much more complicated. As the pio