GENI Partnership

Genius Sports Secures Exclusive Official Data and Betting Streaming Rights with Lega Serie A Through 2029 to Power Next-Generation BetVision Product

Published August 04, 2025 at 12:00 PM

MILAN & NEW YORK--(BUSINESS WIRE)--Genius Sports Limited (“Genius Sports”) (NYSE:GENI) has agreed an exclusive partnership with Serie A to capture, distribute and commercialize official data and low latency betting video streams from Italy’s top football competitions through the 2028/29 season. This landmark agreement grants Genius Sports exclusive rights to every Serie A, Coppa Italia and Supercoppa Italiana fixture, delivering the fastest, most accurate, secure data and premium video to its g

Related Questions

Will the partnership affect the company's customer acquisition cost (CAC) or churn rates among existing betting operators? Will Genius Sports update its sales pipeline and booking outlook to incorporate the new Serie A rights, and if so, by how much? How might the Serie A partnership influence the valuation multiples applied to Genius Sports relative to peers in the sports data and betting technology space? What potential margins can be achieved from commercializing Serie A data and streaming products, and how will this impact gross profit expectations? When will the partnership’s financial benefits be reflected in Genius Sports’ quarterly earnings, and which reporting periods are most impacted? How does the Serie A partnership compare to existing data agreements with other major football leagues in terms of scale, pricing, and market reach? Will the deal lead to increased market share in the European sports betting data segment, and could it create pricing pressure on competitors? Are there any regulatory or licensing risks associated with extending the partnership through 2029 that could affect execution or revenue timing? Does Genius Sports anticipate any operational or technology investments required to deliver the low‑latency video streams, and what is the expected impact on capex? How will the exclusive Serie A data and video streaming partnership affect Genius Sports' revenue forecasts and earnings guidance? Could the exclusive Serie A rights enable Genius Sports to expand its BetVision product offering to new operators or markets, and what is the rollout timeline? What is the potential impact of the partnership on the company’s cash flow generation and dividend policy (if applicable)? How is the market likely to price the news event—will there be an immediate price reaction, or will the impact be gradual as financial benefits materialize? What is the expected incremental commercial value of the official data and low‑latency betting streams from Serie A over the 2028/29 season? Do analysts’ consensus estimates already factor in this deal, or will they need to be revised upward/downward after the announcement?