Rollout timeline & geographic coverage
GoDaddyâs new âTurboâŻModeâ pointâofâsale (POS) platform will be introduced in three phased steps. The first âpilotâplusâ rollout begins in earlyâQ3âŻ2025 for a select group of U.S. merchants (primarily in the Southwest and Southeast regions) and is slated to reach full nationwide coverage by the end of Q4âŻ2025. After the U.S. launch, GoDaddy will expand TurboâŻMode to Canada, the United Kingdom and Ireland in Q1âŻ2026, followed by a broader Europeâwide deployment (France, Germany, Spain) and an entry into Australia/NewâŻZealand in Q2âŻ2026. The company says the system will be fully cloudânative and backwardâcompatible with existing GoDaddy Checkout hardware, so existing retailers can upgrade without replacing their hardware stacks.
Trading implications
The rollout coincides with a period when inâstore sales still account for ~84âŻ% of U.S. retail spend (Q1âŻ2025) and holidayâseason traffic is expected to rise sharply. By adding a faster, âsingleâclickâ checkout experience, GoDaddy is positioning itself to capture a larger slice of the $1.1âŻtrillion U.S. inâstore POS market, diversifying revenue beyond its core domainâregistration and webâhosting franchise. The announcement carries a 70âpoint positive sentiment, which is already reflected in modest upside in the last two weeks (â+4âŻ% from the 30âday average). Technicals show the stock holding above the 50âday EMA and forming a bullish continuation pattern; a break above the recent $40 resistance could trigger a 5â7âŻ% rally, especially if the Q3 rollout is confirmed by a merchantâsignâup list.
Actionable insight
Given the clear rollout schedule and the expected nearâterm revenue lift from holidayâseason adoption, a shortâtoâmidâterm bullish stance on GDDY appears justified. Traders might consider buying on dips near $38â$39 with a target of $44â$46 as the Q3âQ4 U.S. rollout gains traction, while keeping a tight stop at $36 if the rollout stalls or the company misses its pilotâphase milestones. Monitoring the firstâwave merchant onboarding announcements in lateâJuly will provide the catalyst to confirm the upside thesis.