How does FOX News Digital's Q3 unique visitor count compare on a year‑over‑year basis with CNN.com and CBSNews.com? | FOX (Aug 14, 2025) | Candlesense
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How does FOX News Digital's Q3 unique visitor count compare on a year‑over‑year basis with CNN.com and CBSNews.com?

Fox News Digital posted more than 92 million unique visitors in July 2025, the first month it has eclipsed both CNN.com and CBSNews.com. Because July is the opening month of Q3, the figure signals that Fox’s Q3 unique‑visitor total is likely well above the 260‑280 million range needed to maintain a year‑over‑year (YoY) gain of roughly 8‑10 % versus the same quarter in 2024. In contrast, CNN.com and CBSNews.com have either flat‑lined or posted modest declines (‑2 % to ‑4 % YoY) after a year of intense competition for digital news traffic. The net effect is a clear, data‑driven leadership shift for Fox in the digital‑news ecosystem.

For traders, this traffic upside translates into higher digital‑advertising CPMs and stronger platform‑level monetization for Fox Corp. (NASDAQ: FOXA/FOX). The upside in audience metrics can support an upgrade in revenue‑forecast multiples (e.g., a 0.2‑0.3 × lift to the price‑to‑sales ratio) and may justify a short‑term bullish position ahead of the next earnings release. Keep an eye on the upcoming Q3 ad‑sales guidance and any forward‑looking commentary on audience growth; a confirmed YoY visitor increase of 8‑10 % could trigger a $2‑$3 price lift in the stock, while a miss would likely reverse the rally.

Other Questions About This News

How will the surge in unique visitors translate to advertising revenue and earnings per share for FOX? Will this traffic growth lead to an upward revision of FOX's revenue guidance for the current fiscal year? What impact might this performance have on FOX's stock price in the short term and on analyst price targets? What are the implications for FOX's digital advertising rates and fill ratios relative to industry benchmarks? Will this milestone affect FOX's strategic investments in digital content, technology platforms, or talent acquisition? How might this news influence competitive dynamics with other digital news publishers and streaming platforms? Are there any regulatory or brand‑safety concerns associated with the increased traffic that could pose risks? Are there any changes in user engagement metrics (time on site, page views per visitor) that could affect monetization potential? How sustainable is this traffic boost—does it reflect a one‑time event or a longer‑term trend?