FLNT Partnership

Fluent, Inc. Adds Authentic Brands Group to Partner Network, Powering Post-Purchase Monetization Across Brand Portfolio

Published August 14, 2025 at 12:30 PM

NEW YORK, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leader in commerce media, today announced an expanded partnership with Authentic Brands Group (Authentic), bringing a portfolio of iconic brands into Fluent’s growing network of commerce media partners – further reinforcing its position as a trusted post-purchase monetization partner to leading retailers.

Related Questions

How will the partnership with Authentic Brands Group affect Fluent's revenue growth forecasts? What is the expected contribution of the newly added iconic brands to Fluent's post‑purchase monetization volume? When is the integration of Authentic's brand portfolio expected to be reflected in Fluent's financial results? How does this expanded partnership compare to Fluent's existing collaborations with other commerce‑media partners? Will this partnership enable Fluent to gain market share relative to competitors such as Criteo, Rakuten, or Amazon Advertising? How might the partnership influence Fluent's valuation multiples (e.g., P/E, EV/EBITDA) in the short term? What upside or downside risks exist if the partnership underperforms expectations? What impact will the partnership have on Fluent's cash flow and capital allocation strategy? What are the cost and margin implications of onboarding the new brand portfolio? How does this partnership shape Fluent's long‑term strategic positioning within the commerce media ecosystem?