Fundamental drivers
The Q2â2025 release shows that the bulk of the performance swing came from the kitchenâproduct franchise in North America. Kitchen faucet and accessories sales accelerated 12% YoY, buoyed by a âpremiumâkitchenâ rollout and a strong housingâstarts environment that lifted both remodel and newâbuild demand. By contrast, the bathâproduct franchise (showers, tubs and accessories) was essentially flat, with a modest 1% decline in the Europe segment as renovation activity softened amid higher financing costs. The AsiaâPacific market remains a drag, with a 4% drop in overall net revenue as the companyâs recent expansion of its âbudgetâbathâ line failed to gain traction against entrenched local competitors.
Trading implications
The northâAmerican kitchen tailwind has expanded the companyâs gross margin by roughly 30âŻbps and lifted adjusted EBITDA above consensus, creating a nearâterm upside catalyst. With the stock currently trading at a 12âmonth low relative to a 200âday moving average, a long position on a shortâterm bounce is warranted, especially if the price can break above the $1.85 resistance level that coincides with the 20âday SMA. However, the lagging bath and Europe segments keep the upside capped; any further weakness in those lines could trigger a pullâback to the $1.70 support zone. In short, the kitchenâNorth America story is the primary driver of the Q2 beatâfocus on that segment for bullish bias, but keep a tight stop around the $1.70 level to guard against the underâperforming bath/Europe tail.