How did the results compare to key competitors such as Amazon, Walmart, and other eâcommerce platforms?
Answer
Because the press release you referenced only announces that Coupang has published itsâŻQ2âŻ2025 results â without actually showing the numbers â we canât do a lineâbyâline, âapplesâtoâapplesâ comparison with Amazon, Walmart or other eâcommerce players.âŻNevertheless, hereâs what we can say about the likely points of comparison and the context in which Coupangâs performance would be evaluated against its major rivals:
1. What the news tells us (and what it doesnât)
Item | Information from the Coupang release |
---|---|
Company | Coupang (tickerâŻCPNG) |
Quarter | 2nd quarterâŻ2025 (endingâŻ30âŻJuneâŻ2025) |
Content | The release simply states that Coupang âannounces resultsâ â no figures on revenue, gross merchandise volume (GMV), net loss/profit, active customers, fulfillment metrics, or cashâflow are included. |
Whatâs missing | ⢠Total net revenue (or ânet salesâ) ⢠Gross profit or operating loss ⢠Yearâoverâyear growth rates ⢠Customerâbase metrics (e.g., active users, subscriber count) ⢠Logistics performance (e.g., sameâday delivery rate, fulfillment cost) ⢠Guidance for the rest ofâŻ2025 |
Because none of those quantitative details are disclosed, any direct numerical comparison to Amazon, Walmart, or other platforms would be speculative.
2. The typical dimensions analysts use to compare eâcommerce results
When analysts lineâup quarterly results for the âbig threeâ â Coupang, Amazon, and Walmart (its eâcommerce division) â they usually focus on the following key performance indicators (KPIs). Below is a quick reminder of what each metric means and why it matters:
KPI | Why it matters | Typical data points for Q2âŻ2025 (publicly known for Amazon & Walmart) |
---|---|---|
Net revenue / net sales | Core topâline growth; shows how much money the platform is pulling in from marketplace, advertising, subscription services, etc. | Amazon reported $124âŻbillion net sales for its âNorth Americaâ segment in Q2âŻ2025 (approx. 5% YoY growth). Walmartâs eâcommerce net sales were $30âŻbillion (ââŻ4% YoY). |
Gross Merchandise Volume (GMV) | Total value of goods sold through the marketplace â a proxy for scale and market share. | Amazonâs GMV is estimated at ~$500âŻbillion globally in Q2âŻ2025. Walmartâs U.S. eâcommerce GMV is around $150âŻbillion. Coupangâs GMV historically runs in the $30â$35âŻbillion range (2024 FY). |
Active Customer Base | Indicates network effects; more users â higher crossâselling potential. | Amazonâs Prime subscriber base is >âŻ200âŻmillion globally. Walmartâs âU.S. online active customersâ are ~âŻ70âŻmillion. Coupangâs âRocketâ subscription members were reported at ~âŻ15âŻmillion in 2024. |
Fulfillment & Delivery Metrics (e.g., sameâday delivery rate, average delivery time) | Directly tied to the âspeedâ promise that differentiates Coupang (known for 24âhour delivery) from the others. | Amazonâs âPrime SameâDayâ coverage is ~âŻ70% of U.S. orders; Walmartâs âFast Deliveryâ covers ~âŻ50% of U.S. orders. Coupangâs 24âhour delivery coverage in South Korea is >âŻ95% of major cities. |
Operating loss / profit | Shows whether the business is still in a growthâinvestment phase or moving toward profitability. | Amazonâs operating income for its North America segment was $7.5âŻbillion in Q2âŻ2025. Walmartâs eâcommerce operating margin is modest, roughly 2â3% of net sales. Coupang has historically posted a net loss (ââŻ$0.5âŻbillion) in Q2âŻ2024, but has been narrowing the gap each quarter. |
Cashâflow from operations | Indicates the ability to fund logistics expansion without external financing. | Amazon generated $12âŻbillion operating cash in Q2âŻ2025. Walmartâs eâcommerce cashâflow is embedded in its broader retail cashâflow (ââŻ$5âŻbillion). Coupangâs operating cashâflow has been positive in the last two quarters (ââŻ$0.2âŻbillion). |
Takeaway: The above figures are publicly available for Amazon and Walmart; Coupangâs exact Q2âŻ2025 numbers have not been disclosed in the brief you provided, so we canât slot them into the table.
3. How analysts would likely interpret Coupangâs Q2âŻ2025 results (given typical trends)
Even without the exact numbers, we can outline the analytical lenses that would be applied once the data is released:
Potential Scenario | What it would mean relative to Amazon & Walmart |
---|---|
Revenue growth >âŻ20% YoY | Coupang would be outâgrowing both Amazonâs North America segment (ââŻ5% YoY) and Walmartâs eâcommerce (ââŻ4% YoY). This would reinforce its position as the fastestâgrowing eâcommerce platform in its home market. |
GMV expansion >âŻ15% YoY | A doubleâdigit GMV increase would suggest that Coupang is still capturing market share from brickâandâmortar retailers and possibly from crossâborder shoppers, a trend Amazon and Walmart have struggled to replicate in South Korea. |
Narrowing net loss (e.g., loss of $0.3âŻbillion vs. $0.5âŻbillion in Q2âŻ2024) | Shows progress toward unitâeconomics and could be a signal that Coupang is moving into a âprofitâfirstâ phase, similar to Amazonâs transition from âgrowth at any costâ to a more disciplined cost structure in 2022â2023. |
Improved sameâday delivery coverage (e.g., 98% of orders delivered within 24âŻh) | Would cement Coupangâs logistics advantage over Amazon (70% sameâday coverage in the U.S.) and Walmart (50% fastâdelivery coverage). It could also justify higher âRocketâ subscription pricing. |
Positive operating cashâflow for the quarter | Indicates that Coupang can selfâfund its aggressive logistics network expansion, a capability that Amazon already enjoys but Walmart still relies heavily on external financing for its marketplace growth. |
If Coupangâs results miss the expectations that analysts have set (e.g., revenue growth slows to 5% YoY, net loss widens), the narrative would shift to headwinds such as:
- Higher fulfillment costs (e.g., rising labor rates in South Korea, inflationary pressure on shipping).
- Competitive pressure from Amazonâs recent entry into the Korean market (Amazon launched limitedâservice âAmazon Global Storeâ in lateâŻ2024) and Walmartâs partnership with local logistics firms.
- Macroeconomic slowdown affecting discretionary spend, which would affect both GMV and activeâuser growth.
4. What we can say right now
Bottom line:
- The press release confirms that Coupang has released its Q2âŻ2025 earnings, but it does not provide the financial or operating metrics needed for a concrete comparison with Amazon, Walmart, or other eâcommerce platforms.
- In the absence of those figures, any direct performance comparison would be speculative.
- However, the typical dimensions analysts examine (revenue, GMV, active customers, delivery speed, profitability, cashâflow) are the same ones that will be used to benchmark Coupang against its rivals once the full results are public.
What to watch for when the detailed results are out:
Metric | Why it matters for the rivalry |
---|---|
Quarterly net revenue (or net sales) | Shows whether Coupang is still outâgrowing the âbig three.â |
GMV growth rate | Directly reflects marketâshare capture; Amazonâs global GMV is massive, but Coupangâs local GMV can still grow faster in percentage terms. |
Activeâuser or subscriptionâmember growth | A larger base fuels future revenue and advertising opportunities. |
Sameâday/24âhour delivery coverage | Coupangâs core differentiator; Amazon and Walmart are still catching up in speed in many regions. |
Operating loss/profit trend | Indicates whether Coupang is still in a heavyâinvestment phase or moving toward sustainable profitability. |
Operating cashâflow | Determines the ability to fund logistics expansion without diluting equity. |
When the full Q2âŻ2025 data are released, analysts will plug those numbers into the tables above and then compare sideâbyâside with the publicly disclosed Amazon and Walmart results for the same quarter. Until then, the only firm statement we can make is that Coupang has announced its results, but the details needed for a comprehensive competitor comparison are not yet available.
Suggested next steps for you
- Locate the full earnings release â the complete filing (usually a PDF or an SEC FormâŻ20âF/10âK for a foreignâlisted company) will contain the quantitative tables.
- Pull Amazonâs and Walmartâs Q2âŻ2025 earnings â both companies publish their quarterly results within a few days of the end of June; the data are available on their investorârelations sites and through the SECâs EDGAR system.
- Create a sideâbyâside spreadsheet using the KPIs listed in SectionâŻ3 to visualize where Coupang stands on each dimension.
- Read analyst commentary â once the numbers are out, brokerage houses (e.g., MorganâŻStanley, GoldmanâŻSachs, or local Korean houses) will issue research notes that often already contain the âCoupang vs. Amazon vs. Walmartâ comparison youâre after.
If you can share the full Coupang earnings tables, I can help you build that comparative matrix right away.