Did the company provide any guidance or outlook for the remainder of 2025 or FY2025?

No – the release does not contain any forward‑looking guidance or outlook for the balance of 2025 or FY 2025. The announcement simply states that Baozun will publish its unaudited Q2 2025 results on August 28, 2025, without offering revenue, earnings, margin or cash‑flow forecasts for the rest of the year.

Trading implications

• Higher uncertainty: The absence of a guidance framework leaves investors without a clear benchmark for performance expectations, which can increase short‑term price volatility as the market digests the actual Q2 results and tries to infer the trajectory for the second half of the year.
  
• Technical focus: In the near term, price action will be driven more by the Q2 earnings surprise (if any) and the subsequent reaction to the lack of guidance. Traders should watch for a breakout from the current consolidation range—upward if the results beat expectations, downward if they fall short or the guidance vacuum fuels risk‑off sentiment.
  
• Positioning: Until guidance is provided, a cautious stance is advisable. Consider a tight‑‑stop‑loss long if the Q2 results are materially better than consensus, or a short‑‑stop‑loss if they miss the mark, while keeping exposure limited given the heightened uncertainty around FY 2025 expectations.