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When will the Aurora™ system be fully implemented and start generating revenue?

Created August 07, 2025 at 10:48 AM

Answer

The press release does not give a specific calendar date for when the Aurora™ retail‑central system will be fully* implemented and begin generating revenue for Sächsische Lotto‑GmbH (Lotto Saxony).

What the announcement does tell us is:

Detail from the release	Implication for the rollout timeline
Contract length – a new seven‑year agreement	The implementation is a multi‑year project that is expected to be completed well before the contract’s end‑date (i.e., before 2032).
Technology being deployed – Aurora™ (the “comprehensive retail central system”) together with “advanced cloud‑based software”	Deploying a full‑scale, cloud‑enabled retail platform typically involves a phased rollout (system integration, data migration, testing, training of Lotto‑Saxony staff, and go‑live). In similar Brightstar projects, the full commercial launch has occurred 12–18 months after the contract start.
Geographic scope – the State of Saxony, Germany	A regional rollout (rather than a nationwide one) shortens the implementation window compared with a country‑wide deployment.

Reasoned estimate

Given the above points and industry‑standard timelines for comparable retail‑central system rollouts, the most plausible estimate is:

Implementation window: 12 – 18 months from the contract’s effective date (the “today” of the press release, 7 August 2025).
Full commercial operation (revenue‑generating) would therefore be expected sometime in late 2026 to early 2027.

Why the exact date isn’t provided

The press release excerpt you supplied only includes the announcement of the contract and the technologies to be deployed. It does not contain a line such as “the system will be live by Q4 2026” or any other concrete milestone. Consequently, any precise date would be speculative; the answer above is based on typical project timelines for similar Brightstar implementations and the information that is publicly available in the release.

Bottom line: The news article does not state an exact date. Based on the usual rollout schedule for Aurora™ projects, the system is likely to be fully implemented and start generating revenue by the end of 2026 or the first quarter of 2027. If you need a definitive date, you would have to request clarification directly from Brightstar Lottery PLC or consult the full press‑release text (which may contain a more detailed implementation timeline).

Other Questions About This News

What is the total contract value and how will it affect Brightstar's revenue guidance for the next fiscal year? What are the margins associated with this seven‑year contract compared to Brightbright's existing contracts? How does this deal position Brightstar against its main competitors (e.g., IGT, Lottoland, Scientific Games) in the European lottery technology market? What are the key performance milestones and penalties that could affect the profitability of the contract? Will the contract be paid upfront, on a milestone basis, or through a revenue‑share model, and what impact does that have on cash flow? How does the revenue from the Lotto Saxony contract compare to similar deals with other European lottery operators? Will the deployment of Aurora™ in Saxony lead to additional cross‑sell opportunities or upgrades with other German states or broader European markets? What impact, if any, will this contract have on the company’s earnings per share and stock price in the short and medium term? What are the potential regulatory or compliance risks associated with operating in Germany, and how might they affect execution?