Amidst Economic Uncertainty, Consumers Lean into Gift Cards, Digital Gifting, and AI-Driven Purchases

PLEASANTON, Calif.--(BUSINESS WIRE)--Despite ongoing economic uncertainty, American consumers plan to buy more gift cards this year, strategically using them to manage budgets, find deals, and control spending, according to new research from leading branded payments provider Blackhawk Network (BHN). The research provides actionable insights specifically for retailers, restaurants, and brands. It highlights significant growth in digital gifting, increasing adoption of AI-driven shopping, self-us