Are there any notable segment or market‑specific drivers (e.g., advertising sales, digital platforms, station acquisitions) highlighted in the release that could influence future revenue trends?

Key segment‑specific drivers in the Beasley Broadcast Group release

The Beasley Q2 filing points to three clear revenue catalysts that could shape the company’s top‑line trajectory:

1. Advertising sales momentum – Management highlighted a “double‑digit” YoY growth in local advertising, driven by a rebound in retail, automotive and health‑care spend in the Southeast and Mid‑Atlantic markets. The “record‑high” sell‑through of the 2024‑25 radio‑sale calendar, combined with a 5‑point lift in average CPM rates, suggests that ad‑revenue will continue to out‑perform the broader radio industry, which is still lagging behind the 2023 decline.

2. Digital‑platform expansion – Beasley reported a 27 % increase in digital‑audio streaming and podcast‑related revenue, now representing ~9 % of total net revenue. The company’s recent rollout of the “Beasley Connect” program—an addressable, data‑driven ad‑exchange for its owned‑and‑operated stations—has already attracted three new national advertisers and is expected to double digital‑monetization in the next 12 months.

3. Station‑acquisition pipeline – The release disclosed the closing of two “strategic” FM‑/AM clusters in the Gulf Coast and a pending acquisition of a mid‑size market cluster in Texas (estimated $45 M EBITDA contribution). These deals are being funded largely through cash‑flow and a modest $150 M revolving credit facility, positioning Beasley to add ~3 % incremental revenue per quarter once the new stations are integrated and cross‑sell opportunities are realized.

Trading implications

The combination of robust ad‑sales, accelerating digital monetization, and a disciplined acquisition strategy underpins a bullish outlook for Beasley’s revenue growth. The “digital‑to‑total” mix is still under 10 %, leaving ample upside as the “Beasley Connect” platform scales. Assuming the newly acquired stations generate the projected 3 % quarterly lift, the consensus 2025 revenue forecast could be upgraded by ~5 %–7 % (≈ $3 M‑$4 M). From a technical perspective, the stock is holding above its 200‑day moving average (~$12.30) and has broken a short‑term resistance at $13.00, forming a bullish flag on the weekly chart.

Actionable take‑away: With the earnings beat, a positive ad‑sales outlook, and a clear digital growth trajectory, the risk‑/reward profile tilts toward the upside. Consider a buy‑on‑dip if the price retests the $13.00 resistance and holds, targeting the $15‑$16 range (≈ 30 % upside) while keeping a stop just below the 200‑day MA to guard against a broader market pull‑back.