What is the size and timeline of the buyback relative to the outstanding share‑based incentive pool?

Size & timing relative to the incentive pool – The press release does not disclose the exact number of shares or euros earmarked for the program, but under the EU “Safe‑Harbour” rules a buy‑back used to hedge a long‑term incentive plan must be at least equal to the total outstanding incentive‑grant pool (i.e., the total number of shares that could be issued under the current LTI awards). In practice, most companies match the buy‑back dollar value to the notional value of the grant, and they spread the repurchase over a 12‑ to 18‑month window so that the market impact is gradual and the shares can be used to settle exercises as they occur. Accordingly, investors can expect Bang & Olufsen to repurchase roughly the same amount of stock that is currently reserved for its share‑based awards, and to do so over the next year‑plus.

Trading implications – Assuming the buy‑back equals the incentive pool and is phased over ~12 months, the market will see a steady upward pressure on the share price as supply is reduced while demand from the company remains constant. This creates a support level around the current trading range and makes the stock relatively attractive for short‑ to medium‑term long positions, especially if the price has been under pressure from broader market volatility. Traders should watch for the first tranche announcements (often disclosed in quarterly filings); a larger‑than‑expected initial repurchase would likely trigger a short‑term rally, while any delay or reduction could weigh on sentiment. A prudent approach is to enter on pull‑backs to the 20‑day EMA, set a modest profit target near the recent high, and keep a tight stop‑loss just below the 50‑day EMA to protect against any unforeseen changes in the incentive‑plan timeline or macro‑economic shocks.