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BARK Shifts Creative Control to the Real Holiday Experts: Dogs

Summary

NEW YORK--(BUSINESS WIRE)--BARK (NYSE: BARK), a leading global omnichannel dog brand on a mission to make all dogs happy, today announced it's officially passing the creative leash. This holiday season, the humans stepped back and the dogs took over. The result? “Merry Chaos,” a celebration of the festive, unfiltered joy dogs bring to the holidays, and the first commercial in history directed entirely by a dog. Yes, you read that correctly. After over a decade of telling stories about dogs, BAR

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Article published on November 18, 2025 by businesswire