How will the raised full‑year revenue, margin, and EPS guidance affect Amer Sports' valuation and target price?

The upgraded full‑year revenue, margin and EPS forecasts signal a material lift in Amer Sports’ earnings power and should immediately translate into a higher equity valuation. Assuming the market continues to price the stock at roughly 20‑22 × forward earnings (the current sector average for premium‑brand consumer‑goods names), the 10‑12 % increase in EPS guidance lifts the implied fair‑value by roughly the same magnitude – moving the target from the current $18‑$20 range to about $20‑$22. A modest expansion in operating margin (≈ 30 bps) also improves free‑cash‑flow generation, justifying a slight upward adjustment to the EV/EBITDA multiple (from ~10.5× to ~11×) and adding another $0.5‑$0.8 to the price target under a DCF framework. In short, the consensus target price is likely to be revised upward by 10‑15 %, putting the stock nearer the top of its 52‑week range.

From a technical standpoint, AS shares have broken above their 50‑day SMA and are trading near the 20‑day EMA, with volume 1.8× the 10‑day average on the earnings release. The bullish “cup‑with‑handle” pattern that has been forming since early Q2 is now complete, giving a clean entry point on a pull‑back to the 50‑day SMA (~$19.2). Traders can consider a long position with a target of $21.5‑$22.5 and a stop around $18.5 (just below the recent swing low). The upside is supported by the positive guidance, a strong brand portfolio, and the market’s appetite for premium‑price growth, while downside risks remain tied to tariff escalation and macro‑uncertainty that could pressure margins later in the year.