Blue Apron Unveils Bold New Brand, Menu Expansion, and Flexible Shopping Experience to Redefine Mealtime

Breaking from the traditional meal kit model with à la carte ordering, faster meals, and more variety than ever before NEW YORK, Aug. 11, 2025 /PRNewswire/ -- Blue Apron, a pioneer in the meal kit category, is relaunching today with a powerful new identity, an expanded product lineup, and...