XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation

(NASDAQ:AMZN) NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute high-performance video campaigns across Amazon’s premium inventory with unprecedented speed, scale and precision. This new integration allows XR clients to activate campaigns across Amazon DSP’s expansive supply, which reaches 300+ million monthly ad-supported viewers in the U.S. alone. The integration introd