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Paramount Explores Partnership Expansion With Amazon: Report
Summary
Paramount Global is reportedly discussing a potential media partnership expansion with Amazon, focusing on bundling channel sales and advertising. Paramount+, already featured on Amazon's Channels store, could see enhanced integration. Concurrently, Paramount is evaluating acquisition proposals from David Ellison and Apollo Global Management.
Original Article
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Read Full ArticleArticle published on May 16, 2024 by benzinga