Jeff Bezos At Peak Dot-Com Hype Identified A Winning Strategy That Made Amazon Into A 2 Trillion Success Story Today: 'Internet, Shminternet … That Doesn't Matter'

In a 1999 interview, Jeff Bezos dismissed dot-com hype and bet Amazon's future on customer obsession over internet buzz, arguing that great service—not being a "pure internet play"—would ultimately align customer and shareholder interests, a strategy that helped Amazon survive the crash and thrive.