Google's Ad Dominance Faces Challenge As Perplexity Introduces Answer Modes, Aravind Srinivas Advocates 'Native Transactions'

Perplexity is intensifying competition in the artificial intelligence search market, challenging Alphabet Inc.'s dominance. Perplexity CEO Aravind Srinivas stated on X Tuesday that "Native transactions are the best way to go after the AdWords revenue." He believes this approach, though complex to implement seamlessly, is crucial for competing with Google.